Portfolio — ablustudio

VISUAL IDENTITY

Client: L’ elefante nella stanza

10/2024

For this project, we built the visual identity around round and playful shapes, designing an elephant that attempts to escape the square—the room—suggesting provocative and fluid forms. The concept plays with the idea of containment and transgression, mirroring the podcast’s exploration of taboos, desire, and the unspoken.

The bold color palette, dominated by deep reds and pinks, evokes passion and intensity, while the thick black outlines provide structure, reinforcing the contrast between restriction and liberation. The typography, strong yet rounded, enhances the playful yet bold character of the brand, making it inviting while maintaining a sense of mystery.

VISUAL IDENTITY (ON WORK)

Client: SteelNautica

10/2024

For SteelNautica, ablustudio crafted a visual identity that speaks to the essence of maritime craftsmanship and reliability. The logo is a balanced interplay of modern minimalism and rugged durability, encapsulating the brand’s connection to the nautical world. Through clean lines and a refined aesthetic, we established a design language that communicates trust, precision, and an unwavering commitment to quality.

BOOK: “Catalogo di piante artificiali”

Client: Personal project

07/2024

The "Catalogo di Piante Artificiali" was created with the intent of exploring new solutions within the dialogue between art and nature through a book. This goal is achieved in the catalog through the orderly listing of artificial plants, each of which carries significance within the investigation. The project itself serves as a metaphor for the dialogue that is the aim of the investigation; in fact, it is the result of a collaboration between a natural (or biological) author and artificial authors, in this case "Chat-GPT 3.5" and "DALL-E 2." The parties involved in the project come from different origins. What is essential is the harmonious intersection of these parts, which include: illustrations, texts, symbolism, taxonomy, and the plants generated by artificial intelligence. Each part influences and is influenced by the others, creating a silent communication within the catalog, which dictated the rules for its development. The ultimate goal of this project is to convey a sense of imaginative hope through solutions to contemporary problems, hidden within the dialogue between art and nature.

SINGLE COVER

Client: NIO

05/2024

ablustudio designed the cover for the single 'Nero/Bianco' by NIO, with all photography shot by Mattia Zamagni. The project captures the contrast and themes of the song through a powerful visual representation, where the interplay of light reflects the song's meaning.

MENÚ

Client: CRU milano

05/2024

CRU is a unique place where artisans, their products, and nature coexist in perfect harmony. It is a winery that emphasizes not only the pleasure of drinking and eating well but also the importance of understanding the history behind what is being savored. Ablustudio designed the communication for their menu using shapes and colors that reflect the irregularity of craftsmanship and the rich hues of wine, capturing the essence of the artisanal experience through a visual narrative.

BOOK: “Colazioni per indagine”

Client: Personal project

03/2023

“COLAZIONI per indagine” is a personal project that merges poetry and illustration to explore self-reflection and the nuances of everyday life. Comprising 32 poems, each accompanied by a spontaneous illustration, this pocket-sized book delves into themes of misunderstanding, discomfort, and self-discovery. The expressive and raw gestures in the artwork mirror the emotions conveyed in the text, forming a cohesive narrative that invites readers to pause and reflect on their own experiences. Created in a fluid, intuitive process, the project captures the complexity of human emotions through the interplay of words and images.