VISUAL IDENTITY Client: L’ elefante nella stanza10/2024
For this project, we built the visual identity around round and playful shapes, designing an elephant that attempts to escape the square—the room—suggesting provocative and fluid forms. The concept plays with the idea of containment and transgression, mirroring the podcast’s exploration of taboos, desire, and the unspoken.
The bold color palette, dominated by deep reds and pinks, evokes passion and intensity, while the thick black outlines provide structure, reinforcing the contrast between restriction and liberation. The typography, strong yet rounded, enhances the playful yet bold character of the brand, making it inviting while maintaining a sense of mystery.